Seafood fraud undermines global conservation measures as well as consumer-driven efforts.
The actions implemented by NOAA and Oceana to protect at-risk species are harmed by illegal fishing and seafood fraud. Conservation measures are undermined by practices such as catching juvenile fish or more fish than the allowed quota, ignoring protective measures for endangered species, and fishing in protected areas, without a permit, or during closed spawning seasons. Seafood fraud and mislabeling occur when prohibited catches are disguised.
For example, a foreign fishery using destructive methods that threaten or endanger sea turtles may label their swordfish as caught by U.S. fishermen.
Consumer-driven conservation efforts depend on the consumer’s ability to make an informed purchase. Guides that advise which species are most environmentally friendly to eat rely on the consumer’s ability to choose one species over another. But when fish are mislabeled, this effort becomes impossible.Seafood mislabeling gives the false impression that there is a steady supply of a popular fish, when in reality overfishing is occurring.
As a result, the general public is unaware that the species is endangered or in serious trouble.
At BonafIDcatch, we believe you deserve to know that you are truly getting the fish you paid for, and that the seafood you are purchasing is safe and honestly labeled. When you see the BonafIDcatch seal, you know the retailer has been certified as one who serves authentic seafood as a matter of practice.
DNA barcoding is one of the best ways to ensure that your wallet, your health, and our oceans are protected. When fish species are verified, it becomes harder to bait and switch consumers.
The best way to protect your health is to be sure to dine or shop at BonafIDcatch approved establishments.
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